The studio
Three people, a long table, and a great deal of reading.
Saphira Luna began when our founder left a trade publicity desk with one stubborn conviction: that independently published books were not being under-read because they were worse, but because nobody was doing the unglamorous work of introducing them properly.
Today we still work the way a small imprint does — a manuscript, a marked-up blurb, a list of the people most likely to fall for it.
From the founder
A note on why this studio reads first.
Saphira Luna started the way most useful things do — with too many good books getting lost in the noise, and not enough people willing to actually read them before pitching a strategy.
Before this was a studio, it was a habit: reading manuscripts cover to cover, taking notes in the margins, and figuring out who a book was really for before touching a single marketing lever. That habit never really left. Every author who works with Saphira Luna today gets the same thing — someone who reads the book first, then builds the plan around what's actually on the page, not around a template that worked for someone else's genre.
The studio stays small on purpose. Nine titles a season, no more, because attention is the actual product — not ad spend, not a checklist of platforms. Some seasons that means turning good books away, which is the trade worth making.
If you're the kind of author who wants a straight answer even when it's "we're not the right fit," you're in the right place.
What we hold to
We read first.
No strategy call happens before someone here has finished the book.
Small on purpose.
Nine titles a season. Growth would cost the thing that makes this work.
Readers, not impressions.
We measure copies, reviews and list growth. Nothing that only looks good in a deck.
Honest fit.
We turn down books we can't help. It's the kindest thing we do.
Who you'll work with
Saphira Luna
Founder & strategy
Twelve years in trade publicity, four imprints, one stubborn spreadsheet of reviewers.
Adewale Social
Social & community
Runs the bookstagram, TikTok and reader-community side of every launch.
Ilse Marchetti
Publicity & press
Former literary editor. Knows which podcast actually reads the book before the interview.
Viara Cole
Platform & craft
Builds the sites, letters and funnels — quietly, and without a single pop-up.
Ava Evelyn
Reviews & outreach
Manages ARC readers and review campaigns, one honest reader at a time.