The studio
A small team, a long table, and a great deal of reading.
Nash Idris founded this studio after leaving a trade publicity desk with one stubborn conviction: that independently published books were not being under-read because they were worse, but because nobody was doing the unglamorous work of introducing them properly.
Today he still runs it the way a small imprint does — a manuscript, a marked-up blurb, a list of the people most likely to fall for it, and a team he hand-picked to do exactly that work.
From the founder
A note on why this studio reads first.
Nash Idris started the way most useful things do — with too many good books getting lost in the noise, and not enough people willing to actually read them before pitching a strategy.
Before this was a studio, it was a habit: reading manuscripts cover to cover, taking notes in the margins, and figuring out who a book was really for before touching a single marketing lever. That habit never really left. Every author who works with Nash Idris today gets the same thing — someone who reads the book first, then builds the plan around what's actually on the page, not around a template that worked for someone else's genre.
The studio stays small on purpose. Nine titles a season, no more, because attention is the actual product — not ad spend, not a checklist of platforms. Some seasons that means turning good books away, which is the trade worth making.
If you're the kind of author who wants a straight answer even when it's "we're not the right fit," you're in the right place.
Nash Idris
Founder & owner
What we hold to
We read first.
No strategy call happens before someone here has finished the book.
Small on purpose.
Nine titles a season. Growth would cost the thing that makes this work.
Readers, not impressions.
We measure copies, reviews and list growth. Nothing that only looks good in a deck.
Honest fit.
We turn down books we can't help. It's the kindest thing we do.
The founder, his partner, and the team
Nash Idris founded the studio. Saphira Luna runs it beside him.
Nash Idris
Founder & owner
Twelve years in trade publicity, four imprints, one stubborn spreadsheet of reviewers. Nash reads every manuscript that comes through the door before anyone on his team touches a campaign — and he's still the one who answers when an author's book is on the line.
Saphira Luna
Partner to the founder
Saphira works beside Nash on every author the studio takes on — the campaign calendar, the reader lists, the promises made at launch and the ones kept afterwards. Where Nash reads the manuscript, Saphira reads the room: which reviewers actually answer, which newsletters convert, and which author needs a phone call before the next move.
The team
Ilse Marchetti
Publicity & press
Former literary editor. Knows which podcast actually reads the book before the interview.
Madison Hayes
Reviews & outreach
Manages ARC readers and review campaigns, one honest reader at a time.
Jenny Lambert
Visibility & recognition
Makes sure every author's name travels with their book — from launch lists to the press that takes notice.
Austen Jane
Author partnerships
Works hand in hand with authors through launch, keeping every promise made to a reader on schedule.