Launch Strategy
A season-long plan built around your book's actual readers — pre-order runway, launch week, and the long tail after.
Book marketing studio · est. 2016
Your book
deserves a reader,
not an algorithm.
Saphira Luna is a boutique studio for indie and self-published authors. We read the manuscript before we write a single line of strategy — then we build the launch around what's actually on the page.
Fig. 1 — the studio
9
titles per season, no more
12 yr
in trade & indie publishing
340+
reviewer relationships
88%
of authors return for book two
What we do
Four parts of one
quiet machine.
Most authors don't need more tactics. They need a sequence, run by someone who has done it before.
Full service listPublicity & Placement
Pitching to reviewers, bookstagram, podcasts, newsletters and literary press that already read in your genre.
Author Platform
A website, newsletter and voice that reads like you — so readers can find you between books, not just at launch.
Cover & Copy Positioning
Blurb, comp titles, category and cover direction, workshopped until the shelf does the selling for you.
What Authors Are Saying
Sample feedback — full client testimonials coming soon.
“Amazing experience from start to finish. Very professional, creative, responsive, and genuinely committed to helping the book succeed.”
“Impressed with the quality of work. Everything was handled professionally, communication was excellent, and the results exceeded expectations.”
“Excellent service. The book received the attention and professional presentation it deserved. Detailed, creative, and delivered exactly as promised.”
“One of the best decisions made for the book. Reliable, knowledgeable, and easy to work with from start to finish.”
“Fantastic work and outstanding professionalism. The effort and creativity put into the project was clear immediately.”
Fig. 2 — where the reading happens
How it goes
A season, in four movements.
- 01
Read
We read the book. All of it. Then we talk for an hour about who it's for.
- 02
Position
Comps, category, blurb and cover direction — the shelf-level decisions.
- 03
Launch
Twelve weeks of pitching, placements, ads and newsletter choreography.
- 04
Sustain
The quiet months: backlist, reviews, and building the list for book two.
Now booking Spring
Tell us about your book.
We take on nine titles a season. Send the manuscript, the blurb, or just the idea — we'll tell you honestly whether we're the right fit.
Start a conversationThe Margin Notes
Not ready to book? Read along instead.
One letter a month for indie authors: a teardown of a launch that worked, a blurb rewritten in public, and whatever we've learned about getting books into hands. No sales sequence — you can leave whenever you like.