Saphira Luna — Book Marketing Studio

Your book
deserves a reader,
not an algorithm.

Saphira Luna is a boutique studio for indie and self-published authors. We read the manuscript before we write a single line of strategy — then we build the launch around what's actually on the page.

Founder of Saphira Luna, book marketing and author visibility studio

Saphira Luna

Founding Strategist

Client results

What the season actually moved.

Real figures from recent campaigns, as they appear on Amazon and Goodreads today.

Cover of Snow: Cursed by Willa R. Finnegan

Snow: Cursed

Willa R. Finnegan

Campaign complete

Started with no Amazon reviews at all. A structured ARC and early-reader campaign, paired with retail-page and keyword work, took the book to a 4.8-star average.

Amazon rating
4.8 / 5
Amazon reviews
0 → 49
Focus
ARC reviews + Amazon optimisation
Cover of Shamera by T S James

Shamera

T S James

Campaign complete

Also launched with zero reviews. Targeted fantasy reader outreach and Goodreads work produced a clean 5.0-star record across every review received.

Amazon rating
5.0 / 5
Amazon reviews
0 → 10
Focus
Genre reader outreach + Goodreads
Cover of A Year Behind the Leash by Jon T. Harris

A Year Behind the Leash

Jon T. Harris

Campaign complete

A memoir that built steady social proof after launch. Review outreach and Amazon page refinement helped it reach a strong 4.9-star average with a growing review base.

Amazon rating
4.9 / 5
Amazon reviews
77
Focus
Review campaign + retail page
Cover of Eternity is Forever by Marianne Huey

Eternity is Forever

Marianne Huey

Campaign complete

Goodreads-focused positioning and reader engagement drove a healthy rating base for this fantasy-romance series opener.

Goodreads rating
4.84 / 5
Goodreads ratings
255
Goodreads reviews
266
Cover of Moscow Express by Jon T. Harris

Moscow Express

Jon T. Harris

Live campaign

Published by Saphira Luna last month and currently in active promotion — review outreach, Amazon listing optimisation and trailer promotion are all running now.

Status
In progress
Published
Last month
Focus
Launch push + review campaign
Cover of Real Police Patrol: Lessons from the Street by Jon T. Harris

Real Police Patrol: Lessons from the Street

Jon T. Harris

Campaign complete

A true-crime memoir that gained early traction through targeted reviewer outreach and retail-page fine-tuning.

Amazon rating
4.6 / 5
Amazon reviews
18
Focus
Reviewer outreach + Amazon optimisation
Cover of The Ghost Ship by Dawn A. Steinman

The Ghost Ship

Dawn A. Steinman

Just launched — early days

Book one of the Ghost Ship Trilogy. Promotion has only just started — early review outreach and Amazon page work are underway to build the rating base.

Status
Early promotion, building reader base
Cover of Echoes of Fortune: The Search for Braddock's Lost Gold by David R. Leng

Echoes of Fortune: The Search for Braddock's Lost Gold

David R. Leng

Campaign complete

Cross-platform positioning helped this historical adventure build a broad review base on Amazon and a strong rating on Goodreads.

Amazon rating
3.9 / 5
Amazon reviews
153
Goodreads rating
4.3 / 5
Goodreads ratings
150
Cover of Learning to Love: Book 1 by M. L. Knight

Learning to Love: Book 1

M. L. Knight

Campaign complete

A Galatea fantasy-romance that already had strong reader momentum. We helped sharpen its retail positioning and cross-platform reach to keep the review base growing.

Amazon rating
4.5 / 5
Amazon reviews
704
Goodreads rating
4.1 / 5
Goodreads ratings
470

9

titles per season, no more

Experience

Years of hands-on indie & trade publishing experience

Network

An established network of reviewers, bookstagrammers & newsletters

Return

Authors who come back for book two

What we do

Four parts of one
quiet machine.

Most authors don't need more tactics. They need a sequence, run by someone who has done it before.

Full service list
01.

Launch Strategy

A season-long plan built around your book's actual readers — pre-order runway, launch week, and the long tail after.

02.

Publicity & Placement

Pitching to reviewers, bookstagram, podcasts, newsletters and literary press that already read in your genre.

03.

Author Platform

A website, newsletter and voice that reads like you — so readers can find you between books, not just at launch.

04.

Cover & Copy Positioning

Blurb, comp titles, category and cover direction, workshopped until the shelf does the selling for you.

The full list

Nine ways we move a book.

Engagements are assembled from these, in the order your book needs them — never all nine at once.

01.

Launch Strategy

A season-long plan built around your book's actual readers. Pre-order runway, launch week choreography, and the long tail after.

02.

Publicity & Placement

Pitching to reviewers, bookstagram, podcasts and literary newsletters that already read in your genre. Every pitch written by hand, never blasted.

03.

Author Platform

A small, fast website and a newsletter that sounds like you. Built so readers can find you between books, not only at launch.

04.

Cover & Copy Positioning

Blurb, comp titles, category and cover art direction, workshopped together. The shelf should do the selling before a reader reads a word.

05.

Goodreads & Listopia Placement

Claimed and polished author and book profiles, then strategic list placements. Your title sits beside the books your readers already finished.

06.

Amazon Metadata & Categories

Keywords, categories, series pages and A+ content tuned for discovery. Quiet technical work that keeps paying after launch week.

07.

Review Growth Campaigns

ARC and early-reader campaigns that land honest reviews where readers actually shop. Steady accumulation, no shortcuts, no bought stars.

08.

Retail & Platform Expansion

Waterstones, Barnes & Noble, Kobo and international storefronts. We open the doors your distributor listing alone will not.

09.

Book Trailer Production

Short, cinematic trailers cut for the feed and the retailer page. Made to stop the scroll and be shared by readers, not just by you.

Why choose us

A small studio
that finishes things.

Plenty of services will sell an indie author reach. We would rather be judged on the six things below — the ones that show up on your retail page months after the launch week is over.

01.

We read the book first

No campaign starts before the manuscript does. Every hook, blurb and trailer line comes out of what is actually on the page — which is why the promise on the ad matches the book a reader finally opens.

02.

Reviews, done the honest way

ARC teams, early-reader outreach and genre reviewers who really read. Titles that came to us with no reviews at all now sit at 4.8 and 5.0 stars on Amazon.

03.

Retail pages that convert

Amazon keyword and category strategy, A+ content, blurb rewrites and Goodreads claiming — so the traffic we send actually turns into sales instead of bouncing.

04.

Trailers made in-house

Scripted, edited, scored and graded by our own team, delivered in landscape, square and vertical masters. No outsourcing, no template packs, no watermarks.

05.

Nine titles a season

We deliberately cap the list. Your book is never one of forty on a spreadsheet, and you always speak to the person doing the work.

06.

Plain reporting

You get the real numbers — reviews, ranking movement, what worked and what did not — in language you can read without a marketing dictionary.

What Authors Are Saying

Sample feedback — full client testimonials coming soon.

Amazing experience from start to finish. Very professional, creative, responsive, and genuinely committed to helping the book succeed.
Marianne Huey
Impressed with the quality of work. Everything was handled professionally, communication was excellent, and the results exceeded expectations.
Jon T. Harris
Excellent service. The book received the attention and professional presentation it deserved. Detailed, creative, and delivered exactly as promised.
T S James
One of the best decisions made for the book. Reliable, knowledgeable, and easy to work with from start to finish.
John Acree
Fantastic work and outstanding professionalism. The effort and creativity put into the project was clear immediately.
Willa R. Finnegan
KDP sales dashboard showing estimated royalties, processed orders and units ordered for a promoted title

Fig. 2 — the work, in numbers

The method

Read. Position. Launch. Sustain.

Four phases, one quiet season. We read the manuscript before we touch a single tactic, then build a plan that puts your book in front of readers who actually buy — and keeps it there long after launch week.

See the full method

The method, in full

A season, in four movements.

Each phase has a fixed set of deliverables, so you always know what is being made and when it arrives.

  1. 01.

    Weeks 1–2

    Read

    We read the manuscript end to end before we write a line of strategy.

    • Full manuscript read and reader-profile memo
    • Ninety-minute positioning conversation with the author
    • Comp-title research across three adjacent shelves
    • Honest fit assessment — including when we say no
  2. 02.

    Weeks 3–5

    Position

    The shelf-level decisions, made once and made properly.

    • Blurb and back-cover copy, two drafts
    • Category and keyword map for Amazon and Ingram
    • Cover art direction notes for your designer
    • Series and pricing recommendation
  3. 03.

    Weeks 6–18

    Launch

    Twelve weeks of pitching, placements and paced announcements.

    • ARC and early-reader campaign, managed weekly
    • Reviewer, bookstagram, podcast and newsletter pitching
    • Retailer page build, A+ content and Goodreads claiming
    • Launch-week ad management and daily reporting
    • Asset kit: captions, graphics, trailer cut
  4. 04.

    Month 5 onward

    Sustain

    The quiet months, where most indie books lose their momentum.

    • Backlist and evergreen promotion calendar
    • Newsletter writing and list-growth work
    • Quarterly visibility report in plain language
    • Groundwork and timeline for book two

Selected work

Books we've helped find their readers.

Shared with permission. Click any cover to view it on Amazon.

View the full portfolio

Watch

Book trailers,
made in-house.

Every trailer is scripted from the manuscript, storyboarded with the author, then edited, scored and graded by our own team. You receive landscape, square and vertical masters — sized for Amazon, Goodreads, Reels, TikTok and paid ads — plus the raw file to keep.

Memoir · Jon T. Harris

A Year Behind the Leash

A warm, character-led trailer built from the memoir's own voice — paced for a reader scrolling past, not for a cinema.

  • Hook written from the opening pages
  • Licensed score & sound design
  • Retailer-page and reel exports

Vertical & landscape cuts

Thriller · promo cut

Step Into the Action

High-tempo cutting for action and thriller titles, where the first two seconds have to carry the whole promise of the book.

  • Kinetic title cards & typography
  • Captioned for silent autoplay
  • Ad-ready 9:16 and 1:1 versions

Feed-first edit

Crime / Suspense · showcase

Crime — Cinematic Trailer

A moodier, film-grade treatment for crime and suspense: colour-graded, scored, and cut to leave the question unanswered.

  • Storyboard approved before edit
  • Colour grade & cinematic grain
  • Two rounds of author revisions

Cinematic edit

Questions

Before you
write to us.

The things authors ask in the first email, answered plainly.

Now booking Spring

Tell us about your book.

We take on nine titles a season. Send the manuscript, the blurb, or just the idea — we'll tell you honestly whether we're the right fit.

Start a conversation

The Margin Notes

Not ready to book? Read along instead.

One letter a month for indie authors: a teardown of a launch that worked, a blurb rewritten in public, and whatever we've learned about getting books into hands. No sales sequence — you can leave whenever you like.

One email a month, never more.